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There is little the average shopper can do about the wealth of misleading information that circulates the market, but you can be very careful to check with the store the exact definition of the gems type and its origin. Sadly, even respected jewelers won't always be able to tell you all of the pertinent details, since they themselves buy their gems from retailers and the origin of any gemstone is blurred over the years, as it moves from one owner to another. However, you can be astute enough to distinguish between a gem called a sapphire and a gem that actually is a sapphire by asking frank questions.


Asking questions is the very first step to finding out basic information, and too many people don't even stop to ask, while some honest jewelers simply assume that you would know, and some dishonest jewelers' deliberately withhold that knowledge. Furthermore, some gems are called by gem-type to extol the virtues of the gems for their color. So many gems are being called “sapphire-colored” and such, and this too can be confusing. Anything typed by “sapphire-colored” classification can either be a gem of the same family that has been called such because of a treatment has caused it to look like a sapphire, or another gem entirely also treated to look like the genuine article. So if something is tagged ‘sapphire' or ‘topaz' or ‘ruby'- be sure to ask whether it actually is real and genuine or simply called so colloquially. If the name is ambiguous or described with a qualifier , such as ‘sapphire- colored' , ask why there is a qualifier in the description.


Another point that is important to understand is that many treatments are euphemistically called by other names. A gemstone that is natural in all ways shouldn't have a single qualifier in its name. A natural ruby is simply called ‘ruby', a natural emerald is just an ‘emerald'. If there is a qualifier attached to the name, then something is less than natural and should cost less- never more!!! Generally, the words ‘enhanced', ‘processed' or ‘stabilized' really mean ‘treated' and so always assume that an enhanced gemstone should cost less than a gemstone that hasn't been enhanced.









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